Ericsson has signed a Memorandum of Understanding (MoU) with Smile Foundation and NASSCOM Foundation to implement its corporate social responsibility initiatives in India.
In collaboration with Smile Foundation, Ericsson will drive two programs – STeP Smile Twin e-learning program and Smile on Wheels. Under the STeP Smile Twin e-learning program, Ericsson will support thirty STeP centers across Gurgaon, Noida, Bengaluru, Chennai and Kolkata for a period of three years. The program aims to provide access to quality education to underprivileged youth through training in basic computer, telecom and retail sales management skills – along with proficiency in spoken and written English. The curriculum also includes sessions on personal development, career counselling and placement support.
As a part of the Smile on Wheels program, Ericsson will support five mobile medical units across five cities – Noida, Gurgaon, Kolkata, Chennai and Bengaluru over a period of three years. Through this program, Ericsson aims to promote community health and increase the accessibility of healthcare services to the underprivileged and economically weaker sections of society.
In partnership with NASSCOM Foundation, Ericsson will support the National Digital Literacy Mission (NDLM). As part of this program, Ericsson will adopt and support fifty existing NDLM centers across India and train approximately fifty thousand people on Information and Communication Technology (ICT) over a period of eighteen months. With the purpose of creating employment opportunities for underprivileged youth, the program will also offer job oriented skills.
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Vikram is an experienced communications professional with over 17 years of expertise in growing, managing and defending leading brands’ reputation across industry sectors in traditional media and digital environments.
With his strong background in media and integrated communications, he drives impactful communications strategies that contribute to a company’s strategic objectives. He has held key positions at Tata Housing, Adfactors PR, Sampark PR, The Resort and Indian Express Group. He also had his share of entrepreneurial experience of publishing and editing a maritime weekly – Shipping Today for over 7 years.
Vikram has managed corporate, crisis and product PR and has actively interacted with almost every type of media across the length and breadth of our country. He has managed communications campaigns for large and mid-size companies in B2B & B2C space, across sectors such as Technology, Education, Real Estate, Infrastructure, Shipping, Logistics, Finance, Media etc. He has counseled at the highest levels as well as sorted things out at street level for top brands including Tata Housing, Aptech, 3i Infotech, Oracle Financial Services Software, BMC Software, Rolta India, ICICI Prudential Life Insurance, ICICI Lombard General Insurance, Bharati Shipyard, Mumbai SEZ, Ybrant Digital and many more.
Vikram enjoys wide industry recognition as an expert on emerging media technologies and public relations. Vikram writes extensively on PR, social media, marketing and branding. A prolific blogger since 2004; his blog, Vikypedia.in is India’s most read PR blog. Most notably he has also founded Indian PR Forum, India’s largest online forum of PR professionals. He is passionate about sharing his knowledge on PR and Social media through lectures at various communications institutes across India and by also speaking at various industry forums, events & seminars.
Vikram holds a Master’s & Bachelor’s degrees in Journalism and Mass Communications. He has been honored with Y Imagine Excellence Award - “Best Young PR Professional of Year 2011” by Young India Communicators Forum (YICOF), Hyderabad, 5 individual awards at Tata Housing and 2 awards at The Resort for various communications related initiatives. His interests include his family, photography, travelling, of course, blogging.
Vikram can be reached via email at pr .vikram@gmail.com or on social hubs like About.me, Twitter, Facebook and LinkedIn.
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